Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2096)

Brand / Product Marketing (791)

Career Development (1755)

Category Management (8)

Company News (1871)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3601)

Industry Events (369)

Market Research (1182)

Retail (4235)

Sales / Customer Development (157)

Senior Leadership (1231)

Shopper / Trade Marketing (114)

Supply Chain / Logistics (200)

Are marketers ignoring the aftermarket | Strategy Online

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
By Jeromy Lloyd

Very few marketers are accountable for aftermarket services, according to research conducted by the CMO Council. With only 7% of surveyed brand leaders listing such services as part of their jobs, it presents a gap in marketing’s growing focus on consumer experience.

http://strategyonline.ca/2017/11/21/are-marketers-ignoring-the-aftermarket/
 

Post Response